Test post
26 Thursday Apr 2012
Posted in Uncategorized
Smart marketing with eWinery Solutions
29 Thursday Mar 2012
Posted in Uncategorized
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It’s critical that you understand and segment your customers. At eWinery Solutions, we provide streamlined methods to both build your customer lists, and also market to them efficiently. You’ll know who’s buying what, and understand purchase patterns much better than ever before. You can enter additional customer details at the POS, which further help define that customer. Once you have these lists built, you can merge them with existing club membership lists and create dynamic and powerful customer segments which you can then market to. When you are involved in wine marketing, eWinery provides the tools you need to succeed.
Your content can be moved over to the new site too. This includes all your text, all your images, all your products including pricing information. You won’t have to worry about losing any data in the transfer from your old site to your new site. Within your eWinerySolutions website, you will be able to easily manage the customer experience across all channels. Our CRM features allow you to interact with customers based on their behavior, attributes, purchases, and preferences.
eWinery Solutions allows you to import your existing mailing list and wine club membership, while allowing you to integrate tasting room POS data. This is multi-channel retailing as it was meant to be. Manage customer profiles from one place so that your tasting room personnel will know instantly your best customer’s buying history and preferences. This single view approach to customer interaction ensures relevancy in all forms of customer communication. This in turn leads to higher response rates and lowered direct marketing costs.
The robust business intelligence reporting tools that come with the wine software then allow you to understand the customers in your lists. You can market to the ones who spent the most money, or ones who you have just first made an impression on and you hope will become future members.
You’re able to collect information about your customers at all points during the process: through email campaigns, visits to the tasting room, online purchases or off-site events. By collecting and maintaining valued information about their buying habits and preferences, you are placing your winery one step ahead of the competition.
Learn more about wine software and ecommerce for wineries at http://www.ewinerysolutions.com
Coombsville AVA official
20 Tuesday Mar 2012
Posted in AVA, Coombsville, News
Norcalwine.com is reporting that the Coombsville AVA has officially been recognized by the Tobacco Tax and Trade Bureau as an AVA.
The Coombsville AVA is named for an area of the city of Napa called Coombsville. It’s namesake was Nathan Coombs, one of the founders of the city of Napa and a large landholder there. At one time, he held 2,525 acres east of the Napa River. The area has been referred to on official maps as Coombsville since at least 1876. Wine grapes have been grown there since 1870, if not earlier. It was then that the Carbone family started a vineyard. About ten years later, the Carbones built what was probably Coombsville’s first winery.
The Coombsville AVA totals 11,075 acres, 1,360 of which are within commercial vineyards. It is roughly bordered by the Napa River on the west, the ridge of the Vaca Range on the east, Monticello Rd. on the north and Imola Ave. on the south. Much of the AVA is at sea level, but it rises to 1,900 feet on Mt. George in the northeast corner. The soils of Coombsville are substantially alluvial on top of volcanic ash. The alluvium includes large stones and gravel, formed by erosion of volcanic rhyolitic tuff from the Vaca Range. It drains well. The volcanic ash, which settled after eruptions of Mt. George, holds water that can be tapped by deep-diving vines.
The horseshoe shaped area is regarded for its volcanic soil, which produces an extraordinary terroir that lends itself to the complexity of the grapes. Its microclimate is also unique to the area. Many AVAs have their own subtle differences that define the growing conditions, and Coombsville is no different. Bordering the Los Carneros and Oak Knoll districts, and below the Lake Berryessa area, it receives adequate temperatures and rainfall.
Welcome to VineyardRX
15 Thursday Mar 2012
Posted in Uncategorized
Welcome to the new VineyardRX site! We will be adding lots of content very soon. We want to share with you pictures, stories, and information about the best vineyards in the world. Vineyards are notoriously some of the most beautiful areas in the world, and we want to share our favorites with you.