It’s critical that you understand and segment your customers. At eWinery Solutions, we provide streamlined methods to both build your customer lists, and also market to them efficiently. You’ll know who’s buying what, and understand purchase patterns much better than ever before. You can enter additional customer details at the POS, which further help define that customer. Once you have these lists built, you can merge them with existing club membership lists and create dynamic and powerful customer segments which you can then market to. When you are involved in wine marketing, eWinery provides the tools you need to succeed.
Your content can be moved over to the new site too. This includes all your text, all your images, all your products including pricing information. You won’t have to worry about losing any data in the transfer from your old site to your new site. Within your eWinerySolutions website, you will be able to easily manage the customer experience across all channels. Our CRM features allow you to interact with customers based on their behavior, attributes, purchases, and preferences.
eWinery Solutions allows you to import your existing mailing list and wine club membership, while allowing you to integrate tasting room POS data. This is multi-channel retailing as it was meant to be. Manage customer profiles from one place so that your tasting room personnel will know instantly your best customer’s buying history and preferences. This single view approach to customer interaction ensures relevancy in all forms of customer communication. This in turn leads to higher response rates and lowered direct marketing costs.
The robust business intelligence reporting tools that come with the wine software then allow you to understand the customers in your lists. You can market to the ones who spent the most money, or ones who you have just first made an impression on and you hope will become future members.
You’re able to collect information about your customers at all points during the process: through email campaigns, visits to the tasting room, online purchases or off-site events. By collecting and maintaining valued information about their buying habits and preferences, you are placing your winery one step ahead of the competition.
Learn more about wine software and ecommerce for wineries at http://www.ewinerysolutions.com
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